Today was the beginning of the process for myself, and my partner for this brief. Thankfully we were able to quickly determine which issue we wanted to focus on for this half of the brief, and thereafter moved on to research.
1. Audience (Profile)
Tertiary Students; broad, but same demographic.
2. Situation/Content
Driving is stress inflicting, and general health is on the downgrade as a result.
3. Insight
Destination plays a large part - time constraints and deadlines mean that anxiety and stress may play a factor; will I get there in time? What will the traffic be like? Will I find a park?
Having said that, individual approaches to driving can determine the outcome of the experience; some find it relaxing as it is an opportunity to have quiet time.
4. Provocation
This time could be used wisely, as people are recommended, in order to utilise this time, to listen to podcasts or audio books, which promote anti-stress.
5. 5 Ways to Wellbeing
6. Response
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